Owner and Data Controller

GTO s.r.l. · Via Sempione, 157 · 20025 (MI) Italia

Owner contact email: hello@arcol.com

Types of Data collected

Among the types of Personal Data that this Website collects, by itself or through third parties, there are: Trackers, device information, Usage Data, email address, password, number of Users, session statistics, purchase history, first name, last name, payment info, data relating to the point of sale, Data communicated while using the service, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example), geographic position, answers to questions, clicks, keypress events, motion sensor events, mouse movements, scroll position, touch events, browsing history, page views.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Website.

Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.

Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies or other tracking tools by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in this document and in the Cookie Policy.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website.

Mode and place of processing the Data

Methods of processing

The Owner takes appropriate security measures to prevent unauthorised access, disclosure, modification, or unauthorised destruction of the Data.

The Data processing is carried out using computers and or IT enabled tools, following organisational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located. Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data.

Retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for.

The purposes of processing

The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: Traffic optimisation and distribution, Platform services and hosting, Registration and authentication provided directly by this Website, Analytics, Tag management, Contacting the User, Managing contacts and sending messages, User database management, Managing data collection and online surveys, Handling payments, Managing landing and invitation pages, Heat mapping and session recording, Interaction with live chat platforms, Advertising, Remarketing and behavioural targeting, Displaying content from external platforms, Spam and bots protection.

Detailed information on the processing of Personal Data

Advertising

This type of service allows User Data to be utilised for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on this Website, possibly based on User interests. Some of the services listed below may use Trackers to identify Users or they may use the behavioural retargeting technique.

• Google Ad Manager (Google LLC, United States) — Personal Data processed: Trackers

• Google Ads conversion tracking (Google LLC, United States) — Personal Data processed: Trackers

• Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc., United States) — Personal Data processed: Trackers

• Meta Lookalike Audience (Meta Platforms, Inc., United States) — Personal Data processed: Trackers

• Google AdSense (Google LLC, United States) — Personal Data processed: Trackers

• AdMob (Google LLC, United States) — Personal Data processed: Trackers

• Google Campaign Manager 360 (Google LLC, United States) — Personal Data processed: geographic position and other data

• X Ads conversion tracking (X Corp., United States) — Personal Data processed: Trackers

• AFFILAE (NETILUM SARL, France) — Personal Data processed: Trackers

Analytics

• Google Analytics 4 (Google LLC, United States) — Personal Data processed: number of Users and related data

• Meta Events Manager (Meta Platforms, Inc., United States) — Personal Data processed: browsing history and related data

Contacting the User

• Mailing list or newsletter — Personal Data processed: email address and related data

• Contact form — Personal Data processed: email address

Displaying content from external platforms

These services allow you to view content hosted on external platforms directly from the pages of this Website and interact with them.

• YouTube Video Widget (Google LLC, United States) — Personal Data processed: Trackers

Handling payments

Unless otherwise specified, this Website processes any payments via external payment service providers.

• Stripe (United States) — Personal Data processed: email address and related data

• Klarna (Sweden) — Personal Data processed: payment info and related data

• PayPal — Place of processing: see the PayPal privacy policy — Personal Data processed: email address and related data

• Google Pay (United States) — Personal Data processed: email address and related data

• Apple Pay (United States) — Personal Data processed: payment info and related data

• American Express (United States) — Personal Data processed: email address and related data

• Mastercard (United States) — Personal Data processed: email address and related data

• Visa (United States) — Personal Data processed: email address and related data

• Shop Pay (Shopify Inc., Canada) — Personal Data processed: data relating to the point of sale and related data

Heat mapping and session recording

• Hotjar Heat Maps and Recordings (Hotjar Ltd., Malta) — Personal Data processed: Trackers and related data

Interaction with live chat platforms

• Facebook Messenger Customer Chat (Meta Platforms, Inc., United States) — Personal Data processed: Data communicated while using the service and related data

Managing contacts and sending messages

• Klaviyo (Klaviyo Inc., United States) — Personal Data processed: email address and related data

Managing data collection and online surveys

• Klaviyo Forms (Klaviyo Inc., United States) — Personal Data processed: email address and related data

Managing landing and invitation pages

• Unbounce (Unbounce Marketing Solutions Inc., Canada) — Personal Data processed: email address and related data

Platform services and hosting

• Shopify (Shopify Inc., Canada) — Personal Data processed: device information and related data

Registration and authentication provided directly by this Website

• Direct registration — Personal Data processed: email address and related data

Remarketing and behavioural targeting

• Meta Custom Audience (Meta Platforms, Inc.) — Personal Data processed: email address

• Facebook Remarketing (Meta Platforms, Inc.) — Personal Data processed: Trackers

• X Ads remarketing (X Corp.) — Personal Data processed: Trackers

• X Custom Audiences (X Corp.) — Personal Data processed: email address

• Google Ads Remarketing (Google LLC) — Personal Data processed: Trackers

• Remarketing with Google Analytics (Google LLC) — Personal Data processed: Trackers

Spam and bots protection

• Google reCAPTCHA (Google LLC, United States) — Personal Data processed: answers to questions and related diagnostic data

Tag management

• Google Tag Manager (Google LLC, United States) — Personal Data processed: Trackers

Traffic optimisation and distribution

• Cloudflare (Cloudflare, Inc., United States) — Personal Data processed: Trackers

User database management

• Klaviyo CRM (Klaviyo Inc., United States) — Personal Data processed: email address and related data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Cookie Policy

This Website uses Trackers. To learn more, Users may consult the Cookie Policy.

Further Information for Users in the European Union

Legal basis of processing

The Owner may process Personal Data relating to Users if one of the following applies: Users have given their consent; provision of Data is necessary for the performance of an agreement with the User and or for any pre-contractual obligations thereof; processing is necessary for compliance with a legal obligation to which the Owner is subject; processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner; processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing.

Further information about retention time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for. Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period.

The rights of Users based on the General Data Protection Regulation (GDPR)

• Withdraw consent at any time

• Object to processing of their Data

• Access their Data

• Verify and seek rectification

• Restrict the processing of their Data

• Have their Personal Data deleted or otherwise removed

• Receive their Data and have it transferred to another controller

• Lodge a complaint with a data protection authority

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organisation governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

Details about the right to object to processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection. If processed for direct marketing purposes, Users can object at any time free of charge and without providing any justification.

How to exercise these rights

Any requests to exercise User rights can be directed to the Owner through the contact details provided in this document. Such requests are free of charge and will be answered as early as possible and always within one month.

Additional information about Data collection and processing

Legal action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services. The Owner may be required to reveal personal data upon request of public authorities.

Additional information about User's Personal Data

In addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information concerning particular Services or the collection and processing of Personal Data upon request.

System logs and maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Information not contained in this policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this privacy policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page and possibly within this Website and or, as far as technically and legally feasible, sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilised by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilised to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer, the country of origin, the features of the browser and the operating system utilised by the User, the various time details per visit and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and or the User's IT environment.

User

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

This Website (or this Application)

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Website as described in the relative terms and on this site or application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology (e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting) that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Legal information

This privacy policy relates solely to this Website, if not stated otherwise within this document.

How can we help?

What you can do

• Ask us to know and access the information we hold on you

• Ask us to correct information we hold on you

• Ask us to be forgotten (delete the information we hold on you)

• Ask to port your data to another service

In case of issues

While we strive to create a positive user experience, we understand that issues may occasionally arise between us and our users. If this is the case, please feel free to contact us.

Contact us